Design Sprints in 2020: dos and don’ts.
This article was firstly published on Movade’s Medium profile here. We had a year of mobile, we had a year of blockchain, year of AI (already here?) but now is the time for...
This article was firstly published on Movade’s Medium profile here.
We had a year of mobile, we had a year of blockchain, year of AI (already here?) but now is the time for something down to earth. We claim 2020 to be the year of Design Sprints!
I know, you might say that Design Sprints were founded years ago and you would be right. We conducted them at Movade even before it was perfectly described by Jake Knapp in his famous book. Still, what changed during these years is not how well the process is described — it’s how well it’s gonna be adopted.
If I could oversimplify, I would state that Design Sprints were mostly intended for UX Designers or enlighted Product Managers. What we see right now is that it came to consciousness to everyone that is involved in developing a new product, feature or service. It doesn’t really matter whether you are a Product Owner, Project Manager, Graphic Designer or some ambitious Sales Man from the dungeons of the marketing agency. In 2020 it will be for EVERYONE.
Given my optimistic prognosis above, I would like to leave you with a set of dos and don’ts for doing Design Sprint in your organization. The list will be most useful for those planning to do their first Design Sprint, although if you are more experienced you can find it useful as well (or at least argue with me in the comments!). So here it goes.
I promise to update this list every now and then. Let see if this list would make it to 2021. I am really open to knowing your perspective here — all I need is a little disagreement.
I am the CEO of Movade, a Product Design Studio based in Gdansk, Poland. Lately, we came up with a service called Monthly Design Sprints. MDS is our answer to the rapid and highly experimental times our customers’ businesses live now but without the limitation of a 5-day Sprint.
Let me know what drew your attention lately. I would love to add some new points here. Write a comment or catch me here: email@example.com